How Did Black Friday Get Its Name? Black Friday and Black Saturday were the terms Philadelphia Police used in the 1960s to describe the traffic accidents and violence that happened the two days after Thanksgiving. Before Black Friday got its name, it was still basically a shopping holiday. As far back as the 1950s people were calling in sick to work so they could have a four-day weekend. And those people would hit the stores. Businesses soon started to take advantage of the day by offering sales that would also help them get their revenue back in the “black.” It’s become one of the biggest shopping days of the year. Do People Really Get Hurt on Black Friday? Unfortunately the answer is Yes. People have come to expect great deals that day, and seem willing to go to great lengths to get them. One of the worst instances of violence occurred in Little Rock, Arkansas where 312 people were killed, over 2,000 were injured and…

Humans Have a Shorter Attention Span than Goldfish!!! A new study from Microsoft found that people lose concentration after 8 seconds. The attention span of a goldfish is about 9 seconds. So goldfish now have a higher attention span than humans! Images and Videos are a great way to capture the short attention span of the public and draw them into viewing more information about your products and services. That means Marketing Methods need to change. 72% of customers would rather learn about a product or service by way of video. (Hubspot) By 2021, early adopter brands that redesign their websites to support visual search will increase revenue by 30%. (Gartner) Visual information is preferred over text by at least 50% of respondents in all categories. (The Intent Lab) 59% think visual information is more important than textual information across categories. (The Intent Lab) 81% of businesses use video as a marketing tool – up from 63% over the last year. (Hubspot) Mobile video consumption rises by 100% every year. (Insivia) By 2022,…

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What’s the #1 Reason Your Business is Losing Customers? Poor Customer Service Research shows that over 66% of customers deal with the first business they come in contact with. And 70% of people who get voicemail don’t leave a message. So the faster you respond to inquires, the greater the chances you’ll get a new customer. How Long Do Customers Wait? 1. A number of studies cite that over 70% of customers will hang up if the call isn’t answered after the sixth ring. 2. Research from Velaro states that over 60% of customers will hang up if left on hold for one minute after the call was answered. 3. In a survey of over 1,100 consumers, over 63% said they preferred to leave a message and be called back rather than wait on hold. 4. Over 72% of people expect a call back within an hour of leaving a voicemail message. But new customers keep calling around to other businesses during that time. So What Happens After the Call is Answered?   According to a study by Marketing Land, over 74% of…