{"id":580,"date":"2016-05-11T17:58:31","date_gmt":"2016-05-11T21:58:31","guid":{"rendered":"http:\/\/www.targetmarketingtennessee.com\/blog\/?p=580"},"modified":"2016-06-16T10:59:45","modified_gmt":"2016-06-16T10:59:45","slug":"how-small-business-can-compete-with-big-business-on-the-web-adwords","status":"publish","type":"post","link":"https:\/\/www.targetmarketingtennessee.com\/blog\/how-small-business-can-compete-with-big-business-on-the-web-adwords\/","title":{"rendered":"How Small Business Can Compete with Big Business on the Web – AdWords"},"content":{"rendered":"
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Small business budgets are small and big business budget are great. \u00a0How to overcome this if you’re a small business with your small business budget? Searchers search for very specific things on the web, so targeting “long-tail” keywords with an Internet strategy (you should have one by now) is how to do it. We can help you define such a strategy at Target Marketing Solutions. We’ll talk with you at length and listen to your needs and goals on the Internet, arriving at the optimal strategy from your company.<\/p>\n

This article from Forbes explains.<\/p>\n

http:\/\/www.forbes.com\/sites\/allbusiness\/2015\/05\/30\/small-businesses-can-compete-with-big-brands-on-pay-per-click-ppc-advertising\/#1250315b1750<\/p>\n

For most businesses advertising online, the success of your\u00a0pay-per-click (PPC) ad campaign is related to the size of your advertising budget. The more money you have to place bids, the more keywords you can target<\/a> TGT -5.43%<\/a><\/span><\/span> and the more ad displays you\u2019ll receive. Big brands have big PPC budgets and routinely manage campaigns targeting literally millions of keywords.<\/p>\n

As a small business, how can you compete? Here\u2019s how:<\/p>\n

1. Target long-tail keywords with high conversion probability, such as \u201cheadlights for 2004 toyota camry.\u201d<\/span>A query like this may have far lower volume than \u201cauto parts,\u201d but it is cheaper to bid on and more likely to produce a sale. Targeting thousands of phrases like the latter will make your budget go further and produce a healthy conversion rate.<\/p>\n

2. Target high-volume keywords, within limits.<\/span> A term such as \u201ctoyota auto parts\u201d may be too expensive for a small business to bid on 24\/7\/365 on a national basis. However, PPC enables you to put limits on when and where your ad displays. Targeting this phrase, for example, on Mondays between 10 a.m. and 2 p.m. in five major markets will enable you to carve a slice of conversions away from the big brands.<\/p>\n

3. Make your offer too good to refuse!<\/span>\u00a0If you\u2019re competing against big brands, you\u2019ll need a strong offer to make up for your lack of brand recognition. Something like\u00a030 percent off the first order<\/i>\u00a0or\u00a0two for the price of one\u00a0<\/i>will make search engine users pause and take notice. A strong offer is the best way you have to improve click-through rates (CTR).<\/p>\n

How Small Business Can Compete with Big Business on the Web – AdWords, Google AdWords, Google Shopping, Google MyBusiness<\/p>\n","protected":false},"excerpt":{"rendered":"

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\"small<\/a><\/div>\n<\/div>\n

Small business budgets are small and big business budget are great. How to overcome this if you\u2019re a small business with your small business budget? Searchers search for very specific things on the web, so targeting \u201clong-tail\u201d keywords with an Internet strategy (you should have one by now) is how to do it. We can help you define such a strategy at Target Marketing Solutions. We\u2019ll talk with you at length and listen to your needs and goals on the Internet, arriving at the optimal strategy from your company.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[88,91,120],"class_list":["post-580","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-google-adwords-targeting","tag-google-adwords-targeting","tag-how-to-compete-and-win-against-small-business-on-the-internet","tag-small-business-internet-strategies"],"_links":{"self":[{"href":"https:\/\/www.targetmarketingtennessee.com\/blog\/wp-json\/wp\/v2\/posts\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.targetmarketingtennessee.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.targetmarketingtennessee.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.targetmarketingtennessee.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.targetmarketingtennessee.com\/blog\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":6,"href":"https:\/\/www.targetmarketingtennessee.com\/blog\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"predecessor-version":[{"id":614,"href":"https:\/\/www.targetmarketingtennessee.com\/blog\/wp-json\/wp\/v2\/posts\/580\/revisions\/614"}],"wp:attachment":[{"href":"https:\/\/www.targetmarketingtennessee.com\/blog\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.targetmarketingtennessee.com\/blog\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.targetmarketingtennessee.com\/blog\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}